The idea of mobile presence is no longer a luxury add-on for reaching and satisfying consumers. Anything lacking mobile access is quickly dismissed as outdated or irrelevant by an increasingly tech-intuitive population.
The token effort by many transit agencies to “check the box” on mobile apps with a rider-focused product has caused them to miss out on the many benefits a mobile app can provide an agency, making it a win-win for their riders and for them. A mobile app offers agencies real estate in the rider’s world, going with them everywhere, and can create a gold mine of relevant data. Choosing the right mobile solution is critical to accessing this data to drastically improve an agency’s workflow by eliminating guesswork and illustrating transportation demand.
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