Marketing Transit Services and Engaging With Riders


Since its inception, social media has been a revolutionary communication tool, so how do you harness this tool to work for your transit agency or transportation department? How do you know which platforms to invest in and which to ignore? How do you know if what you're doing is working?

Watch TransLoc's Product Marketing Manager and Senior Partner Marketing Specialist as they lead a seminar on social media and discuss topics like:

  • engaging riders in direct communication
  • increasing public engagement
  • choosing the right platforms for your audience
  • gathering data to inform your plans